Russian Manicures and BIAB Nails Are Fast-Rising Trends in Nail Category

Nail trends have come a long way from the tried-and-true French manicure. 

Russian Manicures 

If you’re in the market for a manicure that lasts longer than average—around three to five weeks—Russian manicures are the way to go, analysts say. Essentially, it’s a dry manicure, eliminating the need for soaking in water. Some of the top-related searches include inquiries like what is, before, after, what are, and versus, highlighting an opportunity for creators, nail “techfluencers,” and brands to create content educating consumers about the Russian manicure. Searches for “near me” in cities like Chicago, Houston, Miami and Los Angeles indicate that consumers within those areas are actively seeking this treatment near them. For those considering opening a new salon, these zip codes are an ideal place to start, Spate says.

BIAB Nails

BIAB nails, short for Builder In A Bottle nails, are a type of manicure that utilizes a gel-like nail polish designed to deliver a stronger and longer-lasting gel manicure. Currently, Madam Glam is the market leader with relatively low competition. Searches such as what is, what are, before, and after indicate consumers’ eagerness for more information about BIAB nails. Searches for “at home” and “salon” suggest that some consumers are interested in achieving this look at home, while others are seeking BIAB nail services at salons. 

Brands looking to venture into the nail space with a physical product more innovative than clean nail polish should consider BIAB as a promising white space, analysts say.