Looking for plus-size clothing for women? There’s solution at

The fashion industry, for a very long time, has prioritised a narrow definition of beauty — often excluding plus-size individuals from mainstream fashion narratives. This lack of representation has contributed to a culture where many women feel ignored or underrepresented. However, Zarin Farhana Rakhee aims to change this stereotypical narrative. Her clothing platform, Zaria’s, focuses on plus-size women’s wear, addressing a long-overlooked segment of the market. 

Inspiration behind Zaria’s

“My inspiration to start a business catering to plus-size women in the fashion industry stemmed from a combination of personal experiences, social awareness, and a passion for inclusivity,” says Rakhee.

To ensure that Zaria’s clothing designs are both stylish and comfortable for plus-size women, Rakhee adopts a holistic and inclusive approach to the design process. “I assemble a diverse design team that includes individuals of varying body shapes and sizes. This ensures that the perspectives and experiences of plus-size individuals are represented throughout the design process,” she explains.  

The brand incorporates functional details such as pockets, adjustable waistbands, and stretch panels, enhancing both comfort and style. Fabrics are carefully chosen for their quality, comfort, and flattering effect on different body types.

Overcoming challenges

Starting and running a plus-size fashion business comes with its own set of challenges. “Finding high-quality fabrics in sufficient quantities for extended sizes can be challenging,” Rakhee notes. To overcome this, she established relationships with fabric suppliers who specialise in extended-size clothing and worked closely with manufacturers to ensure the availability of suitable fabrics.

Design challenges were addressed by hiring experienced designers with expertise in plus-size fashion, conducting thorough fit testing, and involving a diverse group of individuals in the design process to ensure garments are flattering for various body types.