Actress Chen Yixin is ready to make a splash with Beike, her own beachwear fashion label

There’s manager, Cally, who helps plan Yixin’s schedule and ensures that she can handle all that’s on her plate; Karen, a member of Artiste Co (the talent management agency that Yixin is with), who assists with the packing and orders for Beike; and of course, Yixin’s parents, veteran actors Xiang Yun and Edmund Chen, as well.

“My parents have been so sweet. Sometimes if I’m not at home or I’m at work, and there are delivery services (arriving), they will actually take the effort to stay at home just so that they can ensure that it is a smooth delivery.”

And even when coming up with the brand’s identity, Yixin added that she roped in friends, who were only too excited to help by bouncing off ideas with her. One of these supportive friends also appears in Beike’s campaigns – CNA Lifestyle spotted fellow second gen star, Eleanor Lee, decked in The Katong Top and The Katong Boxers on the brand’s social account.