Sellers Have The Rights To Decide The Pricing They Want To Offer, Says Amazon India Fashion and Beauty’s Zeba Khan

Ahead of Amazon’s yearly sale, ‘Great Indian Festival,’ set to commence on September 27th, Zeba Khan, director of Fashion, Beauty, and Social Commerce at Amazon India, spoke to Outlook Business on the company’s strategic approach for the festive season. Amazon is scaling its operational capacities to accommodate the anticipated surge in demand, with significant enhancements in both virtual centers and delivery infrastructure. While the company has not established specific sales targets, its primary focus remains on attracting new customers and elevating the overall shopping experience during this critical period.