Chris Appleton and Vogue’s Arden Fanning Debut Shark Beauty’s FlexFusion in Paris

Appleton himself expressed his excitement about being part of fashion week, remarking, “Being in Paris, showcasing some of the trends and latest hairstyles that people have loved, some classics and then a few new ones, and being able to show people in real-time how to take something looking regular and make it runway-ready or red carpet-worthy, by using great products and tools.

The FlexFusion, the evening’s star, promises a new era of haircare, combining advanced airflow technology with flexible styling features to cater to all hair types. “I love FlexFusion because I like diversity—I like to be able to change a look up,” Appleton enthused. “I want a product that can deliver big and bouncy, smooth and sexy, or straight and sleek and polished. And The ceramic plates give you that very polished finish, which a lot of people are desiring these days.”

Appleton’s demonstration underscored how easily the device transitions from blow-drying to curling, offering effortless styling without sacrificing health or shine. “Chris always says that true glamor doesn’t take hours; sometimes it’s just the right attitude and five good minutes,” Fanning added, sharing some of his best advice.

In true fashion week form, the event was a glorious fusion of beauty, cutting-edge technology, and impeccable taste. Shark Beauty’s FlexFusion launch was not just an introduction to a groundbreaking new product, but an unforgettable celebration of the art of hair, hosted in a city where style is paramount.