The rising Swedish talent aiming to change the meaning of ‘Scandi cool’
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From Feben in London and Hodakova in Paris, to Rave Review and Avavav in Milan, sophomore members of the Swedish Fashion Council’s SFC[Incubator] were some of the most exciting young names on the Spring/Summer 2024 fashion calendar — hoping to follow in the footsteps of the country’s established players, like Acne Studios and Totême. Now, the next generation of Swedish fashion talent is on the move, and ready to redefine what it means to be a Scandi brand.
Three emerging labels that joined the SFC[Incubator] in August will present their vision for the future of Swedish fashion this week with their first ever runway shows or presentations, at the Swedish Fashion Council’s second SFC[X] event: streetwear brand Tuttolente, yet-to-launch luxury womenswear label Petra Fagerström, and jewellery brand Louis Abel. They’re each vastly different, showcasing the range of local talent. They’ll meet press and buyers from around the world who are in town for the SFC’s event, which will also feature talks, presentations, screenings and evening events hosted by Swedish brands, including labels Our Legacy and Eytys.
“Our incubator talents have had a busy season, and although we are incredibly proud to see some of our established talents showcasing during international fashion weeks, we are committed to providing individual growth and development for our new talents,” says SFC CEO Jennie Rosén. “We recognise the importance of offering personalised guidance and resources to help them along the way.”
Louis Abel: Engineering jewellery
Louis Abel was founded in a garage in 2020 by Jimmy Kamhieh Loutfi. For SS24, Kamhieh Loutfi will present its latest collection and host a breakfast in that same garage where it all began.
Kamhieh Loutfi started out his career aged 20 as an engineer, spending six years designing complex parts and components for manufacturing automotives and textiles. When a friend gifted him a piece of jewellery, he realised that the metal he’d learned to manipulate could be used to convey emotion and tell stories, rather than just making machines. Today, Louis Abel has a full-scale jewellery production facility in his hometown of Borås, where sculptural gold and silver vermeil pieces inspired by natural landscapes like rock formations are made by hand, retailing from €120 to €5,000.
