Primark expands into Texas, opens stores in New York & North Carolina

Primark opened a store in Smith Haven Mall in Lake Grove, New York, on November 9.

Primark, the value-priced international clothing retailer, will expand to Texas – a new state for the brand – starting in McAllen and El Paso with leases signed at La Plaza Mall and Cielo Vista Mall, respectively. Primark did not announce store opening dates.

Primark first entered the U.S. market eight years ago in the Northeast, and has gradually expanded to eight states. Texas will be Primark’s ninth state.

Each store will be more than 37,000 square feet, offer the retailer’s fashion trends and essentials for the whole family as well as homewares and beauty items.

“As we work toward our goal of opening 60 stores in the U.S. by 2026, the southern U.S. shows great promise for Primark,” said Kevin Tulip, president of Primark US. “Recognizing the potential in this new market, we couldn’t be more excited to announce our plans for La Plaza and Cielo Vista Mall shoppers. Our offerings continue to resonate strongly with U.S. customers, and this expansion will bring the affordable fashion, beauty, and accessories that families love to a completely new region. We can’t wait for Texans to experience ‘Primania’ firsthand.”