6 Trends You’re About to See Everywhere in 2024
You may think flannel shirts and grunge when you think of ‘90s clothing, but the biggest fashion trend we’re seeing for the new year is actually a subtler ‘90s vibe—one that’s less Winona Ryder and more Rachel Green. Think of ’90s Minimalism as 2024’s answer to Quiet Luxury (which, as you’ll recall was the Succession-fueled trend of extremely expensive, extremely neutral basics). ‘90s minimalism is similar, in that it’s all about high-end capsule wardrobes. But this year, the look is a little more casual—think jersey maxi skirts, turtleneck sweaters, medium wash straight leg jeans.
We’ve seen the trend recently on the runway for houses like Bottega Venetta and Chloe, but it’s also just popping back into the zeitgeist, with videos tagged “90s” having more than 93 million views in the TikTok style channel.
The ultimate ‘90s minimalist icon? Carolyn Bessette Kennedy, whom the New York Times recently described as the “ghost influencer” of our current age, thanks to her understated, lived-in aesthetic. (She was famous for carrying the same black Birkin everywhere, occasionally putting it down on the floor of the New York City subway.)
If all of this feels like the perfect antidote to disposable hot pink Barbie collabs and twee nap dresses, we hear you. But we’ll still be keeping our $15,000 handbags off the ground, thank you very much.
