Stella McCartney’s new CEO brings luxury and beauty know-how

Stella McCartney partnered with LVMH’s beauty division to develop and launch her vegan and cruelty-free skincare line, Stella, in 2022. It comprises three core refillable products: cleanser, serum and a cream. At the time, McCartney called the launch a “game changer”.

On Ohayon’s appointment, the designer said: “I am delighted to welcome Amandine as CEO. Her leadership and wealth of experience across businesses and geographies will be strong assets to build a brilliant future for the company. Her passion for great fashion and ethical values makes her a great partner in our quest to champion a sustainable way to business success.”

Maggio, who joined in 2019 after a stint at Moschino, has decided to “pursue other opportunities”, Stella McCartney said in a statement. He will leave next month after a short transition period.

Founded in 2001, Stella McCartnery now has 48 directly owned stores and 21 franchise stores across London, Paris, Milan, New York, Tokyo, Shanghai and Beijing. The designer has pioneered the use of next-gen materials, including leather alternatives. Her Paris Fashion Week show in September featured a sustainable market with 22 stalls of vintage clothes and material innovation startups.

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