Kylie Jenner Resurrects the Bowl Cut for Her New Beauty Launch

Kylie Jenner, 26, is rocking a mod hairstyle for her beauty brand’s latest release.

In photos Jenner shared on Instagram, the beauty mogul introduced the new Precision Pout Lip Liner to the world — and with it, an edgy bowl cut. 

Jenner’s hair hid most of her face in the photos, leaving only her recognizable pout uncovered. She wore a fitted black dress — featuring a high leg slit — and red nails that match her lips. 

“introducing PRECISION POUT 👄,” Jenner captioned the images. “our new ultra-precise wooden lip liners are designed to sculpt, define and contour lips, for perfect lip lines and a fuller-looking pout. 10 shades launch december 6 @kyliecosmetics”

Jenner’s comment section was filled with fans praising the bold look, with one commenter writing “I love how Kylie Cosmetics went from cutesy to high fashion! I see the growth ❤️”

Other fans in the comments likened her to singer Sia, whose signature style covers most of her face.

In another campaign image Jenner shared on Instagram, she posed in a ultra-short bob with bangs, and rocked a mauve lip.

“These lip liners have been a secret staple in my makeup kit for a while – and I’m so excited to share them with everyone,” Jenner said in a press release.

“Our lip liners have always been a fan-favorite, and this new formula is the perfect product for sculpting and defining lips,” she added. “The formula gives enough time to blend and diffuse while also being longwearing. I top it off with a gloss or lipstick for a perfect contour and fuller-looking lip.”

Jenner recently revealed that when her beauty business first launched in 2015, she faced many skeptics — including her mom Kris Jenner, 68. Speaking to Jennifer Lawrence, 33, for Interview magazine, Jenner said that “proving people wrong was a challenge.” 

“It was me and my mom and we never made a makeup line,” she told Lawrence. “We didn’t know where to start. We didn’t have anyone helping us. And my mom thought I was going to be stuck with lip kits in my garage for the rest of my life.” On the contrary, the lip kits sold out almost immediately.

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“I think it started because I just wanted big, fat, juicy lips, and I just wanted that illusion that I had fuller lips,” Jenner said in the interview, explaining the origins of her makeup technique. 

Eight years later, Jenner was recently named WSJ. Magazine’s Brand Innovator of the Year.