BLACKPINK’s Jisoo: The Influencer Transforming Fashion and Beauty Trends

Kim Jisoo, the lead vocalist and visual of the globally acclaimed girl group BLACKPINK, has proven herself to be a formidable force in the realms of fashion and beauty. Commanding a net worth of around USD 20 million, she has steadily risen as an influential trendsetter, redefining the industry’s contours with her unique style.

From Advertising to Fashion Icon

Even before her debut with BLACKPINK, Jisoo’s journey in brand endorsements was well underway. She graced advertisements for prominent brands like LG, Nikon, and Samsonite, making a lasting impression on audiences. Her association with luxury brand Dior, which began in 2019, has been particularly influential. From her initial role as an ambassador for Dior Beauty, she has grown to wield a significant influence over Dior’s fashion and beauty lines.

The Jisoo Effect: An Influencer’s Impact

Jisoo’s impact on Dior’s collections is noteworthy. The songstress has inspired product lines and represented the brand at high-profile events, including the prestigious Paris Fashion Week. She has played a pivotal role in promoting Dior’s signature products, like the Dior Forever Skin Glow Cushion, the chic Dior Cao bag, and the vibrant Addict lipstick collection. Her influence extends to the introduction of new products, such as the lipgloss shade ‘031 Strawberry’.

Global Ambassador: Extending Her Reach

Jisoo’s influence isn’t confined to Dior. She was also named a global ambassador for Cartier, where her distinctive style and creative voice resonated with a new generation. Her association with the luxury jeweler catapulted her to new heights, and she has been frequently spotted adorning Cartier’s exquisite jewelry pieces. Dyson, the renowned household appliances company, also recognized Jisoo’s effortless beauty, appointing her as an ambassador for their brand. Her endorsement of Dyson’s Airwrap Multi-Styler garnered positive responses from fans and consumers alike.

From Fashion to Gaming

Adding another feather to her cap, Jisoo has also ventured into the gaming industry. Known as BLACKPINK’s ‘gamer girl’, she became the face of Nexon’s MapleStory, emphasizing her authentic engagement with gaming enthusiasts. Most recently, her collaboration with South Korean street fashion house Dunst for their winter collection, the 23FW Campaign, demonstrated her continued impact on fashion trends. The collection sold out rapidly following her endorsement, further cementing her status as an influential trendsetter.

In her latest venture, Jisoo has been chosen as the brand ambassador for Dior Addict’s Lip Glow Lip Balm in shade ‘061 Poppy Coral’. Fans are eagerly anticipating the product’s release on January 15, 2024. Beyond her ongoing influence in fashion and beauty, fans are also excitedly awaiting Jisoo’s upcoming project, a Korean zombie drama called ‘Influenza’, set to air in the latter half of 2024.