TikTok’s ‘Unexpected Red Theory’ Works For Fashion & Beauty, Too: How To Apply It To Your Outfits

When it comes to fashion, complementing your ensemble with a single counterpoint of solid red isn’t just splashy — it comes across as edgy and intentional, elevating the whole look with a sense of daring style. That’s why we love using the unexpected red theory for more than just interior design.

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To get the effect yourself, you’ll have to be a little brave and willing to juxtapose red pieces against atypical colors or patterns. For instance, you can take a nod from the color combos in Taylor Simon’s interior design video by wearing vivid cherry with rich purple or weathered teal. Or, try setting off busy patterns like stripes or houndstooth with a solid dash of primary red. To keep things balanced, use the red shade in smaller amounts than the main color or print. This way, it serves as a jazzy accent rather than creating an overwhelming clash of hues.

Accessories are perhaps the easiest way to introduce a surprise pop of red into any outfit. Whether you’re dressed head to toe in chic, monochromatic black or coordinating a riot of colorful patterns, try adding a focused point of pizzazz with a red handbag, a red belt, or a pair of killer red shoes. Bear in mind that this item doesn’t have to match anything else. To expertly capture the vibe of the unexpected red theory, feel free to embrace Simon’s suggestion and use red anywhere you might normally employ a neutral tone.

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