The winners of Prima’s Midlife Beauty Awards are here

Peptides and niacinamide pair up to plump and soften fine lines. Our testers were also taken with its unctuous texture, which quenched dryness and left skin with better bounce.

Clever enzymes help fade muddy patches of pigmentation and lessen the chances of new ones appearing. Moisture magnets glycerin and hyaluronic acid keep dry skin hydrated throughout the day, too.

A velvety cream that transforms to a milk to dissolve grime. Hyaluronic acid and a skin-barrier boosting complex leave skin supremely soft post-wash; just the ticket for comfort at every step.

Skin produces fewer of its own moisturising ceramides as we age; this buttery balm helps to replenish bounce and retain hydration while whipping off dirt, pollution, makeup and SPF.

A clever new peptide complex sends signals to skin cells to start a powerful natural repair process. Skin is glowier and smoother down the line.

This brilliant high street sunscreen has all the hallmarks of an excellent SPF. It’s lightweight, undetectable under makeup and offers high protection against UVA and UVB.

A great serum that works harder than the price suggests, with a medley of great ingredients – including vitamin C and hyaluronic acid – that leaves skin brighter, firmer and more even.

There’s a seriously impressive amount of marine collagen in each daily sachet, for strengthened nails, glossier hair and bouncier skin.

We see a bottle of this iconic cleansing water in most makeup artists’ kits, and for good reason – it gently sweeps away even stubborn formulas in seconds.

Fine lines and crepiness are exacerbated by dryness. One application of this cream – rich with squalane, shea butter and hyaluronic acid – makes lined and delicate skin look so much plumper.

A cloud-like cream that pairs line-reducing retinol with HPR, a skin softening vitamin A that’s both non-irritating and effective. We noticed smoother, more even skin in just a fortnight.

Truly effective eye creams are hard to come by, but this one’s a gem. Our tester found her dark circles were brightened noticeably after consistent use, and the cooling ceramic tip also helped to depuff.

A home dye that lends true and vibrant colour, and prevents metal deposits in hard water from penetrating the hair shaft and dulling your tone.

This styling spray uses proteins to make individual hairs appear fuller, fatter and swishier. Spritz through mid-lengths to ends before a blow-dry; it protects from heat as well as plumping wispy ends.

Believable colour in a can! One spritz of this tinted mist conceals roots and greys in a single application, and lasts until your next wash day.

One of the fastest acting treatments we’ve met, you’ll notice a difference in condition and manageability after one use of this bond repairing leave-in spray.

Even those with finer hair will love the shine and swish of this lightweight oil. Half a pump through the ends is a great finishing touch.

From the famous trichology clinic, these drops maintain the condition of healthy follicles and promote a good scalp environment for growth. Expect less shedding and fuller, stronger strands in three months.

Created with sensitive scalps and delicate strands in mind, this brilliantly engineered brush flexes to the shape of your palm and is as gentle to use as running your fingers through your hair.

Modern life – UV rays, hard water, environmental polluters – can turn coloured blonde and silver tones brassy. With this, hair looks brighter and more lifted after just one wash.