Shoppers praise fashion firm for using model with a ‘real belly’ in lingerie ad

The body positive movement is going viral on Instagram right now.

High street giants are clocking this and are now picking models that shoppers can relate to. And it’s a hit with customers who are buzzing to see ‘real bodies’ being represented.

Fashion Nova’s Curve Instagram page was showered with love recently for featuring a model who proudly flaunted her ‘real belly’ in one of their lingerie ads.

READ MORE: Mum who ‘hated belly’ now proudly flaunts stretch marks on the catwalk

The brand’s ‘Curve’ collection caters to the plus size ladies, so it’s no surprise that they chose a model who embodies that vibe. But what really got people talking was the model Erika Lipps and her fabulously curvy tummy.

The viral snap shows Erika, 31, modelling Fashion Nova’s Radiant Blossom Lace 3 Piece Garter Set. For just £14, you get a sassy underwire bra, garter belt, and a cheeky matching thong.

Erika, hailing from the US, confidently paraded her voluptuous figure in the set, striking a pose with a pout and hands sassily placed on her waist. She looked stunning, rocking a smouldering smokey eye and perfectly lined lips, while her lush dark hair cascaded in sexy waves.

Shoppers went wild for Erika’s fierce look, with one gushing: “Finally! A real, natural woman.” Another chimed in: “LOVE THIS REPRESENTATION! She is such a hottie!”

A third fan cheered: “Here we go! This what we want! Models with belly.”

And yet another echoed the sentiment: “FINALLY a plus size girl WITH A BELLY. THANK YOU.”

Erika, is just as popular on her own Instagram account

, having amassed 332,000 followers. Her posts, featuring her in revealing outfits, swimwear and lingerie, frequently garner thousands of likes and adoring comments from her multitude of fans.

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