Journ’s founder on what it takes to start a fashion and lifestyle cycling brand in Singapore
Lee’s proudest creation is the Journ Everyday Musette. She turned this cycling classic (a small shoulder bag used to store food and necessities during a ride), into something functional to be used by everyone.
The inspiration stemmed from her own experience.
“I was having difficulties with other musettes because the straps weren’t adjustable and they were mostly made of cotton, which would get wet when it rained. Plus, the bag would always swing in front while I rode my bike, which made for an unpleasant riding experience.”
To address this, Lee made her dual-sided, dual-coloured musette water-resistant, incorporated an adjustable main body strap to suit people of different heights and added a removable third strap as a stabiliser to keep the bag in place and ensure minimal movement whilst cycling.
“The entire bag is stylish and lightweight enough to be carried around for everyday use and overseas travel, which makes it great even for non-cyclists.”
SHARING WITH THE COMMUNITY
Looking back at her own cycling journey, Lee understands the importance of having the support of people who are accepting and encouraging.
“Cycling solo is not fun after a while. Humans are social creatures and COVID-19 has taught us that. Having a core group or community not only keeps one grounded, it creates friendships with people from different walks of life and increases acceptance and tolerance of life,” emphasised Lee.
