How fashion and beauty are cashing in on the Olympics

In a little under a month, all eyes will be on Paris as the opening ceremony of the Olympic Games unfolds. The show will include a celebration of French fashion, with more than 3000 one-off costumes from the likes of Louis Vuitton and Dior on show.

It’s all part of what is colloquially being called “the fashion Olympics” – a nod to both the location and one of the event’s key sponsors, LVMH, owner of brands such as Louis Vuitton, Dior, Givenchy, Stella McCartney and more.