12 Beauty & Fashion Brands That Should Be on Your Radar for Black Business Month
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August is Black Business Month, which is a great time to support and buy from Black-owned brands. Luckily, there are plenty of beauty, home and wellness brands to shop from (and there just might be a few that you haven’t discovered yet). Whether you’re looking for TK, ready to splurge on TK or needing to restock on TK, I compiled a list of 12 fashion and beauty brands that should be on your radar (and in your carts) all month long and beyond.
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Beauty
Sephora
Since 2015, self-taught makeup artist, founder Danessa Myricks has been promoting self-expression and confidence through her eponymous makeup line. The brand has since become lauded for its beneficial skincare ingredients, extensive shade range and multitasking products—like the popular Groundwork Palette which works on the eyes, brows, cheeks and lips.
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Yummy Skin Lift and Flex Concealer
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fdanessa-myricks-beauty-yummy-skin-lift-flex-concealer-P511652&xcust=black_business_month_fashion_and_beauty_brands
30
Buy It
Grownwork: Defining Neutrals Palette
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fgroundwork-palette-defining-neutrals-P506900&xcust=black_business_month_fashion_and_beauty_brands
65
Buy It
Yummy Skin Blurring Balm Powder
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fgroundwork-palette-defining-neutrals-P506900&xcust=black_business_month_fashion_and_beauty_brands
36
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Sephora
While this clean beauty brand was made for all, founder Diarrha Ndiaye launched Ami Colě (pronounced ah-me co-lay) specifically for women of color. Noticing a large gap in how the beauty industry understands melanin skin, she addressed it by creating products filled with nourishing formulas. Whether you’re looking for a vibrant blush, a spot-on concealer or a moisturizing lip oil, this brand keeps all skin tones in mind.
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Hydrating Lip Treatment Oil
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Flip-treatment-oil-P503741%3FskuId%3D2631612&xcust=black_business_month_fashion_and_beauty_brands
20
Buy It
Desert Date Cream Multistick
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fami-cole-blush-desert-cream-blush-lip-multistick-P504779%3FskuId%3D2660843&xcust=black_business_month_fashion_and_beauty_brands
22
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Skin-Enhancing Tinted Moisturizer
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fskin-enhancing-tinted-moisturizer-P503754%3FskuId%3D2631661&xcust=black_business_month_fashion_and_beauty_brands
32
Buy It
Sephora
If you’ve seen the bold undereye patches on your social feeds, chances are they’re from Topicals. Founded by Olamide Olowe, this beauty brand wants to change how you feel about your skin through their science-backed products. As stated on their site, “As someone who always had skin that didn’t look like what I saw in my favorite TV commercials and magazines, I grew up thinking there was such a thing as ‘perfect’ skin and that I had to have it. Now I know that you make skin look good—not the other way around.” Each product goes through vigorous clinical testing and is formulated with the help of their medical advisory board consisting of dermatologists and cosmetic chemists. The brand also promotes mental health advocacy by donating a percentage of their profits to mental health organizations.
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Faded Under Eye Masks
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Ffaded-eye-masks-P507518&xcust=black_business_month_fashion_and_beauty_brands
22
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Faded Serum
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Ftopicals-faded-serum-for-dark-spots-discoloration-P470259&xcust=black_business_month_fashion_and_beauty_brands
38
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High Roller Ingrown Hair Tonic
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Ftopicals-high-roller-ingrown-hair-tonic-P479355&xcust=black_business_month_fashion_and_beauty_brands
26
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Sephora
EADEM (which means “same” or “all” in Latin) was created by and for women of color. Since 2021, the brand stands by clean ingredients and inclusive skincare. Their first (and most popular) launch is the Milk Marvel Dark Spot Serum, which promises to combat hyperpigmentation for all skin tones, using ingredients like niacinamide, vitamin C and amber algae. Based on the overwhelming positive reviews I’ve seen, the brand has expanded with a line of moisturizers, toners and lip balms.
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Milk Marvel Dark Spot Serum
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fmilk-marvel-dark-spot-serum-P475932&xcust=black_business_month_fashion_and_beauty_brands
68
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Cashmere Peel Gentle Exfoliating AHA Toner
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Feadem-cashmere-peel-gentle-aha-pha-exfoliating-toner-with-9-lactic-azelaic-tranexamic-acids-P509392&xcust=black_business_month_fashion_and_beauty_brands
42
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Le Chouchou Lip Balm
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Feadem-le-chouchou-exfoliating-softening-peptide-lip-balm-P511921&xcust=black_business_month_fashion_and_beauty_brands
24
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Sephora
After struggling to find haircare that worked for her, founder Hanna Diop launched Sienna Naturals in 2012. Eight years later, she roped in actor (and sister-in-law) Issa Rae to help her bring the brand to the masses. All products are inspired by ancestral traditions and designed to maintain hair’s health, featuring key ingredients like castor and coconut oil. The line is also dermatologist-tested and developed by in-house scientists to ensure your scalp and strands are in good hands.
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Hydrating H.A.P.I Shampoo
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fsienna-naturals-hydrating-h-a-p-i-shampoo-P512401&xcust=black_business_month_fashion_and_beauty_brands
28
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Dew Magic Leave-In Conditioner
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fsienna-naturals-dew-magic-hydrating-anti-frizz-leave-in-conditioner-P512386&xcust=black_business_month_fashion_and_beauty_brands
28
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Plant Power Hair Mask
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fsienna-naturals-plant-power-damage-repair-strengthening-hair-mask-P512358&xcust=black_business_month_fashion_and_beauty_brands
34
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Hello Updo
Inspired by the hot summers in Dominican Republic, Afro-Latinx founder Magdalene Hurtado developed hair accessories that can wrap her hair up without breaking or causing tangles. Whether you have a voluminous mane or a silky smooth blowout, the silk scrunchies are made to minimize frizz and friction with any style you want to rock ‘em in. The brand also expanded to hair bonnets, wraps and pillowcases to protect your hair from morning to night.
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Biggish Silk Scrunchie Set
https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=43176&murl=https%3A%2F%2Fwww.urbanoutfitters.com%2Fshop%2Fhello-updo-biggish-silk-scrunchie-set%3Fcolor%3D030%26type%3DREGULAR%26size%3DONE%2BSIZE%26quantity%3D1&u1=black_business_month_fashion_and_beauty_brands
32
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Silk Bonnet
https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=43176&murl=https%3A%2F%2Fwww.urbanoutfitters.com%2Fshop%2Fhello-updo-silk-bonnet%3Fcolor%3D055%26type%3DREGULAR%26size%3DLarge%26quantity%3D1&u1=black_business_month_fashion_and_beauty_brands
64
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Pañuelo Silk Scarf
58
Buy It
Fashion
Silver & Riley
If you’re searching for a functional yet stylish bag, Silver & Riley should be on the top of your list. Inspired by her travels, founder Lola Banjo released totes, duffle bags, you name it. All crafted in calf or cowhide leather, each bag is durable, stylish and luxurious for any occasion. The New York native also created a line inspired by popular neighborhoods like Tribeca, Cobble Hill and NOLA.
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Convertible Executive Leather Bag
Convertible Executive Leather Bag Classic Size in Olive Green
795
Buy It
Classic New Yorker Bag
Classic New Yorker Bag in SoHo Red – Gold Hardware
1095
Buy It
Nola Bucket Bag
NOLA Bucket Leather Bag in Eggplant Purple
495
Buy It
Deseri
Founder Deseri Kelley received her first designer bag at 9 years old, and the love for the accessory blossomed from there. After spending years growing her own collection, she finally decided to make her own line in 2022. The luxury brand continues to be a favorite for its style, functionality and leather-bound material. All bags are handmade and offer a fashionable touch to any look, from a sleek tote to a mini handbag.
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Shopper
715
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Maya
715
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Rosa
775
Buy It
Auvere
Founder Gina Love always had a passion for fashion. When she wasn’t learning from her mother (who was a seamstress and a jewelry designer), she was creating staple pieces for her dolls. While she ended up pursuing a career in law, fashion design (specifically accessories) continued to draw her back. In 2017, she left her job as a real estate lawyer and Auvere became a reality. The brand offers 22 and 24 karat gold jewelry collections that are inspired by Love’s background in history and architecture. Whether you’re looking for a statement piece to make your outfit pop or a simple bauble to elevate your daily look, they have plenty of options to choose from.
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Linear Threader Earrings
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fauvere.com%2Fproduct%2Flinear-threader-earrings&xcust=black_business_month_fashion_and_beauty_brands
600
Buy It
Double X Ring Polished
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fauvere.com%2Fproduct%2Fdouble-x-ring-polished%2F&xcust=black_business_month_fashion_and_beauty_brands
1300
Buy It
Hug Me Huggie Earrings
https://go.skimresources.com/?id=27667X859343&url=https%3A%2F%2Fauvere.com%2Fproduct%2Fhug-me-huggie-earring-satin%2F&xcust=black_business_month_fashion_and_beauty_brands
675
Buy It
Ten Wilde
No one does gold jewelry quite like Ten Wilde. Since 2016, the brand strives for a minimalist style in their collections—from chunky hoops to waist chains. You can even do customized pieces to gift someone (or yourself). Not convinced? This jewelry brand has a long list of celebs that are huge fans, too.
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Amalfi Hoops
35
Buy It
Medallion Pearl Necklace
86
Buy It
Mini Orb Hoops
32
Buy It
Diarrablu
In 2013, founder Diarra Bousso launched Diarrablu, a sustainable fashion brand that uses ancient techniques from Senegal. You’ll easily spot the brand for their vibrant colors and artistic designs that’s great for a tropical getaway or a bunch with friends. Choose from their various swimsuits, flowy dresses and two set ensembles, each piece ready to order along with extensive sizing up to 3X.
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Zany Top
145
Buy It
Seur Skirt
135
Buy It
Amal Dress
225
Buy It
Nordstrom
CEO and founder Rebecca Allen always had trouble finding a nude shoe that matched her skin tone. She decided to launch her own shoe collection featuring various nude shades for women of color. The eponymous brand has four styles to choose from: mules, pumps, flats and two-strapped heels. Wear them to work, a night out with the gals or a dinner date with the beau.
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The Skim Flat
https://howl.me/cmLWvOs3XJ0
175
Buy It
The New Pump
https://howl.me/cmLWzoMTrvU
185
Buy It
The Two-Strap Sandal
https://howl.me/cmLWCylLVEo
185
Buy It
15 Black-Owned Fragrance Companies You Need in Your Collection
Why You Should Trust Us
PureWow’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you’re looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
