The Ultimate Guide to Creating a Community-Based Brand: Best Practices and Tips

As the festive fervor of Rakshabandhan 2023 sweeps across the nation, it’s not just the joyous celebrations that are in full swing; it’s also the retail and direct-to-consumer (D2C) industry that’s gearing up for one of its most lucrative seasons. With a market size that consistently grows year after year, this occasion presents an unparalleled opportunity for brands to shine and for siblings to exchange tokens of love and affection.

The retail industry has always experienced an upsurge during festive seasons, and Rakshabandhan is no exception. The market size for Rakshabandhan-related gifting has witnessed a remarkable expansion, with brands strategically crafting their offerings to cater to the diverse preferences of siblings.

In recent years, the D2C industry has also witnessed exponential growth. With the convenience of online shopping and the ability to reach consumers directly, D2C brands have gained a strong foothold in the market. The Rakshabandhan season serves as a golden opportunity for these brands to showcase their unique products and connect with consumers looking for distinctive and meaningful gifts. This not only adds to the charm of gifting but also supports local and independent businesses.

As the festive season approaches, brands are all set to tap into this lucrative occasion by offering exclusive deals, discounts, and innovative product ranges. This year, the trend leans towards last-minute gifting ideas, catering to the busy lives that many siblings lead. From statement accessories that adorn their loved ones to luxurious grooming essentials that pamper and delight, the options are abundant. Home decor that enriches living spaces, skincare and cosmetics that nurture and enhance, the choices are curated to ensure thoughtful gestures that celebrate the bond shared by siblings.

We’ve curated a list of exquisite last-minute gifting ideas that cater to different preferences and tastes, ensuring that this Rakhi is memorable and special for your beloved brother or sister.

I. Statement Accessories: Elevate Their Style

• Contemporary Jewellery from Mia by Tanishq

Mia by Tanishq brings a fantastic opportunity with their Buy More, Save More offer, providing up to a 20 percent discount on studded products at their nearest stores. Explore their stunning collection of contemporary jewellery that’s bound to dazzle your sibling.

Evil Eye Necklace

Gift an artful Evil Eye Necklace that goes beyond being just an ornament. It symbolizes safeguarding your sister’s radiance even in your absence. With its protective aura, this necklace embodies the belief in good luck and serves as a thoughtful gesture.

Blooming Bud-Inspired Earrings

For a heartfelt gesture that speaks volumes, consider gifting blooming bud-inspired earrings. Intricately designed and dazzling, these earrings encapsulate your wishes for your sister’s journey of growth and prosperity.

Diamond Bracelet

Elevate your gift with a Diamond Bracelet that serves as an enduring emblem of your presence in your sister’s life journey. This piece adapts seamlessly to her style, whether it’s minimalistic elegance or extravagant statements.

• Tribe Amrapali

Show your sisters how special they are with handcrafted pieces from Tribe Amrapali. Delicate and vibrant elements within gold-plated contemporary statement jewelry elevate your sister’s collection and bring a smile to her face.

This high fashion designer jewelry brand combines meticulous craftsmanship with environmental responsibility, making it an ideal choice for Rakhi gifting. As you celebrate love and cherished bonds, Aulerth encapsulates the essence of this occasion.

• Itara Unisex Chakra Bracelet

For a symbol of unbreakable sibling bonds, consider the Itara Unisex Chakra Bracelet. Crafted in 14KT solid gold, these lab-grown jewelry pieces harmonize wellness and style, making them versatile companions for any outfit or occasion.

II. Décor and Living: Enrich Their Spaces

• Scented Candles by Tara Candles

Tara Candles, an industry leader in candle production, offers an elegant yet luxurious gift option. These scented candles not only illuminate spaces but also infuse them with soothing fragrances. Their proven track record, including providing candles for prestigious events, makes them a delightful choice.

• Décor from ellementry

Enrich your sibling’s daily life and surroundings with beautifully crafted utensils and artistic accents from ellementry. Enhance their living spaces and strengthen your bond by giving them something truly special and unique.

• Lamps by Rosha

Illuminate the spirit of Rakhi with Rosha’s exquisite lamp collection that blends traditional and modern aesthetics. Each lamp is meticulously designed to evoke warmth and joy, making them a perfect symbol of love and togetherness.

• Cushion Collection by MiRooh

Mirooh’s vibrant cushion collection is more than just decor – it’s a tapestry of heritage that connects your sibling to their cultural roots. Infuse their space with the vibrant hues and intricate patterns that define our rich heritage.

III. Luxury Grooming: Pamper and Delight

• Charles & Keith

Elevate the bond of sibling love with the perfect gift from Charles & Keith. Their exquisite collection of bags isn’t just about style; it’s about symbolizing heartfelt connections. Treat your sister to a stunning Charles & Keith product that resonates with the love and connection shared between siblings.

The realm of elegance finds its true expression in a meticulously crafted timepiece from Maserati. These watches offer a timeless appeal that reflects your admiration and affection. Beyond their aesthetic allure, Maserati watches are a symphony of precision timekeeping, ensuring that every moment is cherished.

For the sibling who seems hard to shop for, ALDO’s X Disney line presents an array of fashionable shoes, luggage, and accessories. With an abundance of alternatives, finding the perfect present has never been easier.

• Truefit & Hill Grooming Products

Celebrate the bond with Truefit & Hill’s luxurious grooming products, symbolizing strength and refinement. Pamper your brothers with options like Freshman Cologne, Sandalwood Bath and Shower Gel, and Shaving Comfort Set, making their Rakhi truly unforgettable.

• Kastoor Fragrances

Give the gift of exquisite fragrances from Kastoor that evoke mystery and confidence. The Mystique Rose with Oud and Panache scents are unique blends that your sibling will cherish.

IV. Fashionably Chic: Style That Speaks

Unveil excitement this Rakhi by gifting the epitome of comfort and fashion from XYXX. This brand doesn’t just offer clothing; it’s a statement of unique style and unwavering commitment. With an extensive loungewear collection, XYXX ensures that comfort and style go hand in hand.

Celebrate the enduring bond with your sibling by gifting them a touch of timeless elegance and contemporary fashion from Gap. Renowned for its exceptional quality and versatile style, Gap’s offerings make this occasion truly special.

The ‘Evermore’ collection from Saundh captures the essence of calmness and innocence. With signature silhouettes and pastel hues, this collection embodies the excitement of newfound love and the beauty of autumn.

• Being Human Clothing

Embodying values of love and unity, Being Human is the perfect choice to celebrate the bond of siblinghood. By selecting a gift from Being Human, you not only express affection but also contribute to impactful initiatives.

• Neha Mehra’s Kidswear

Celebrate the bond of rakhi with ur sibling and gift these personalised cute hampers. We have tye and dye T-shirts in different personalised initial options in denim and crystal which adds the personal touch. One can also choose from a fun variety of co-ord sets of T-shirts & shorts in 4 fun marble print colors.

V. Skincare: Nurture Their Skin

Raksha Bandhan is a celebration of the threads that bind siblings through laughter and tears. This Rakhi, celebrate Threads that Bind with Fabindia. From kitchenware to toxin-free skincare gift boxes and gift cards, Fabindia offers a range of choices for the perfect gift.

• Luxury Lip Care Package by The Lip Balm Company

Elevate lip care with The Lip Balm Company’s enchanting array of lip balms. Meticulously concocted with prime ingredients, these balms promise an unparalleled lip-pampering experience that encapsulates luxury and care.

• SkinQ Rakhi Gifting Hamper

Protect and nourish your sibling’s skin with SkinQ’s expertly formulated solutions. Their Sun Protect Ultra Light Gel and Glow Bright Mask are clinically proven to address Indian skin concerns, making this gift both practical and thoughtful.

• Salt’s Regimen Revival Bundle

Embrace Salt Oral Care for a tale of taste and transformation. With a focus on ethics, these products are vegan, cruelty-free, and environmentally conscious, making them a perfect choice for conscious consumers.

• Juicy Chemistry x Paul & Mike Rakhi Gift Boxes

Consider gifting organic goodness from Juicy Chemistry’s collaboration with Paul & Mike. With exciting offers and a range of personal care and makeup products, these hampers are an ideal way to kickstart the festive season.

• The Skin Diet Company – Sibling Duo

This limited-edition duo offers healing and nourishment for the skin barrier and under-eyes. With powerful natural ingredients, these products provide instant hydration and illumination, making them a thoughtful skincare gift.

• Indulgeo Essential’s Complete Eye Care Combo

For tired and dull under-eyes, the Indulgeo Essentials Eye Gel offers a hydrating solution. Formulated with unique plant-derived ingredients, this eye gel instantly brightens and soothes tired-looking eyes.

• 3AM Skincare Range

Maintain an everyday glow with the 3AM’s Everyday Bundle is a comprehensive package that addresses various skincare concerns. With mushroom extract and hydrating humectants, this bundle is perfect for those on the go.

• OTT Skincare’s Hydration Station Gift Box

Give the gift of hydration and nourishment with OTT Skincare’s simple 3-step routine. This package is designed to retain your skin’s moisture over time, providing a rejuvenating skincare experience.

• La Pink’s Complete Skin Brightening Beauty Gift Set

Brighten up your sibling’s skincare routine with La Pink’s transformative skincare products. From Ubtan White Haldi Face Wash to Ideal Bright Serum, this gift set promises radiant and refreshed skin.

VI. Color Cosmetics: Embrace Glamour

• Defi Beauty’s PHAT (Pretty, Hued & Tempting) Face Palette

Channel your inner glamour with Defi Beauty’s PHAT Face Palette. This luxurious palette guarantees a flawless finish and stellar payoff, ensuring you shine bright during Rakhi celebrations.

• LA MIOR’s Velvet Liquid Lipsticks

Enriched with superfoods, LA MIOR’s Velvet Liquid Lipsticks offer both beauty and skincare benefits. Dive into a world of enriched makeup that makes your skin look divine.

• Type Beauty’s Type Beauty Lip Combo

Elevate lip care with Type Beauty’s innovative anti-pigmentation lipstick. This pigmented lipstick not only offers vibrant color but also heals and hydrates lips, leaving them nourished and visibly brighter.

With Rakshabandhan just around the corner, these last-minute gifting ideas ensure that your gesture of love reaches your siblings in the most thoughtful and delightful way. Whether it’s statement accessories, elegant decor, luxurious grooming, nurturing skincare, or glamorous cosmetics, these gifts encompass a wide array of choices that will make your Rakhi celebration truly unforgettable. Express your affection and strengthen your bond with these tasteful and meaningful gifts. Happy Rakshabandhan!