The Shows: How Joor brings together four global fashion weeks
Joor, a fashion industry’s digital wholesale management ecosystem, is hosting the world’s four most important fashion weeks together on its own centralized digital destination Joor Passport for the first time.
Buyers from around the world can explore and shop leading global fashion events on this digital venue through the Joor X Fashion Month for the first time for the womenswear fall 2024 selling season.
Joor, x Fashion Month features some of Joor’s directional womenswear clients that are scheduled to participate in the official fashion calendars for the world’s most prominent fashion capitals including New York, London, Milan, and Paris.
Thanks to this new initiative, this digital event provides international buyers and retailers the opportunity to explore this impressive roster of brands by visiting one single digital destination.
“The new Joor x Fashion Month concept illustrates the strength, depth, and dominance of Joor across luxury womenswear brands,” said Kristin Savilia, CEO, Joor.
Photo: Blumarine/Joor
Blumarine s/s 2024 look from Joor
“Aggregating the world’s four most influential fashion weeks together into one virtual event underscores the ease and importance of digital wholesale as we continue to improve the B2B experience and facilitate a seamless buying process for our vast network of leading global retailers,” she added.
Joor x Fashion Month womens fashion brands include Prabal Gurung, Proenza Schouler, Khaite, Tory Burch and Thom Browne participating in New York Fashion Week; along with them there are David Koma, Simone Rocha, JW Anderson, Erdem and Holzweiler taking part in London Fashion Week.
Also featured in the project are Blumarine, Jil Sander, MSGM, Missoni as Diesel showcasing their mnewst collections at Milan Fashion Week, along with Isabel Marant, Stella McCartney, Issey Miyake, Loewe and Victoria Beckham that joined Paris Fashion Week.
Joor x Fashion Month runs on Joor Passport from 8th February 2024 to 8th April 2024.
Joor is a global wholesale management ecosystem counting nearly US$20 billion wholesale transactions processed annually involving more than 14,000 brands and connecting 625,000 fashion buyers across 150 countries on its platform every day.
Joor Passport provides digital access and curated brand discovery to some of the most important world’s fashion trade shows and events. It debuted in 2020 and since then it has organised 90 events hosting over 8,500 brands with nearly 1M products sold and over 425K buyers visiting their digital events from over 170 countries.
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