Milan Fashion Week 2024: Everything is ready for the big event

Everything is ready for the Milan Fashion Week. Starting from tomorrow, thousands of models, designers, photographers and celebrities will flood the streets of the capital of Milan, ready to host fashion shows, events and presentations throughout the week. The women’s collections for autumn-winter 2024-2025 will be on the catwalk, featuring debuts and great returns. Among the special ones to watch, Moschino, Tod’s and Blumarine, led by three new creative directors.

Bafta 2024, look grades: Emma Stone peach (5), Lily Collins divine (9), Margot Robbie and the pink obsession (5), Emma Corrin smurf (4)

Fifty-six physical fashion shows, five digital fashion shows, seventy-four presentations (seven of which are by appointment) and twenty-six events, for a total of one hundred and sixty-one appointments. All this, in just seven days. Amidst the general frenzy, Milan is preparing to welcome thousands of models, designers, photographers, celebrities and simple curious people, ready to divide themselves between the catwalks of the whole city. However, they will also be helped by streaming platforms: given the multitude of events, it will be possible to watch all the fashion shows online, available on the websites and social media of the brands or directly on the site of the National Chamber of Italian Fashion.

Many new features for this fashion week. From Moschino to Tod’s, to Blumarine, there will be many debuts on the catwalk. The collections of the three new creative directors: Adrian Appiolaza, Matteo Tamburini and Walter Chiapponi will be on the catwalk for the first time. Spotlights also on Marni, back to parade in Milan, and on Feben and Sagaboi, two emerging brands. Among the absentees, however, The Attico, Cormio, Act N°1, Boss and ANDREĀDAMO.

Therefore, it starts tomorrow, Tuesday 20 February, a day dedicated to openings and some press conferences, such as that of “Including diversity” organised by the National Chamber of Italian Fashion. On the same day, at 11, there is also the press conference for the launch of the second edition of the “Maestri d’Eccellenza” Prize by LVMH, in collaboration with Confartigianato Imprese, National Chamber of Fashion and the Loro Piana maison to support Italian artisans and preserve our country’s unique savoir-faire and skills. Outside the calendar, Twinset will parade tomorrow at 3 pm, inside the Milanese Refrigerators, while at 5 pm the opening of the Fashion Hub of the National Chamber of Italian Fashion at Palazzo Giureconsulti, in Piazza dei Mercanti, which will remain open to the public in the following days.

The calendar, Wednesday 21: 09.30: ICEBERG, 10.30: ONITSUKA TIGER, 11.30: ANTONIO MARRAS, 12.30: DIESEL, 14.00: FENDI, 15.00: DEL CORE, 16.00: MARCO RAMBALDI, 17.00: ALBERTA FERRETTI, 18.00: N°21, 19.00: ROBERTO CAVALLI, 20.00: ETRO.

The calendar, Thursday 22: 09.30: MAX MARA, 10.30: GENNY, 11.30: CALCATERRA, 12.30: ANTEPRIMA, 13.15: SAGABOI, 14.00: PRADA, 15.00: MM6 MAISON MARGIELA, 16.00: DANIELA GREGIS, 17.00: EMPORIO ARMANI, 18.00: MOSCHINO, 19.00: GCDS, 20.00: TOM FORD.

The calendar, Friday 23: 09.30: TOD’S, 10.30: BLUMARINE, 11.30: SPORTMAX, 12.30: PHILOSOPHY DI LORENZO SERAFINI, 13.30: VIVETTA, 15.00: GUCCI, 16.00: MARNI, 17.00: SUNNEI, 18.00: MSGM, 19.30: VERSACE, 20.15: MAXIVIVE, 21.00: PHILIPP PLEIN.

The calendar, Saturday 24: 09.30: FERRARI, 10.30: ERMANNO SCERVINO, 11.30: FERRAGAMO, 12.30: TOKYO JAMES, 14.30: DOLCE & GABBANA, 16.00: JIL SANDER, 17.00: MISSONI, 18.00: BALLY, 19.00: ELISABETTA FRANCHI, 20.00: BOTTEGA VENETA.

The calendar, Sunday 25: 09.30: FABEN (supported by Dolce & Gabbana), 10.30: HUI, 11.30: GIORGIO ARMANI, 12.30: LUISA SPAGNOLI, 13.30: CHIARA BONI LA PETITE ROBE, 14.30: ANIYE RECORDS, 15.30: AVAVAV, 16.30: RAVE REVIEW, 17.30: FRANCESCA LIBERATORE.

The calendar, Monday 26: 10.00: ANNAKIKI (digital), 10.30: MAISON NENCIONI (digital), 11.00: MÜNN (digital), 11.30: PHAN DANG HOANG (digital), 12.00: LAURA BIAGIOTTI (digital).

In addition to the array of fashion shows and events, Milan Fashion Week expects a significant increase in attendance. “As far as attendance is concerned – explained the president of the National Chamber of Italian Fashion, Carlo Capasa, on the sidelines of the presentation of the calendar – we expect, according to the data from the Chamber of Commerce, more than 100,000 people. An increase of 10% compared to the last season and therefore a good sign for the health of Italian fashion”. Positive numbers, which add to those related to the spin-off during the entire event: according to estimates from the Confcommercio Milano study office, between 20 and 26 February, the spin-off of tourist spending will be equal to 70.4 million euros with a growth of 22.6% compared to 2019. In short, there are also interesting appointments for this edition and if it is true that the good day is seen from the morning, for Italian fashion, which excels in the global fashion scene, the future also looks bright. “All the research we have done and the major institutes tell us that in the next 5 years Italian fashion will grow around 20%, it means that we have 5 good years – Capasa highlighted. Probably this will not be the best but we have to look at the medium term”. Italian fashion, therefore, “will continue to perform very well”. After all, Italian fashion closed the first 11 months of 2023 in a state of excellent health. The pre-closing, for the turnover of 2023, recorded a growth of +4% compared to 2022, bringing the total to over 102 billion euros.