Amazon Is a Hot Spot of Under-$10 Beauty Finds, and These Are the 10 Shoppers Love Most

As a beauty lover, I feel the urge to revamp my regimen practically every day; with so many products on the market, it’s nearly impossible to resist regular shopping sprees. So in an effort to spare my bank account, I turn to Amazon’s jaw-dropping selection of budget-friendly makeup, skincare, and haircare finds. The retailer is teeming with cart-worthy picks, and the best part? Prices start at just $2. (Need I say more?) 

Not only are the following finds impressively marked down, but they’re all pulled from Amazon’s Customers’ Most-Loved curation, which is dedicated to (you guessed it) shopper favorites. Below, browse the 10 most popular products, all under $10. You’ll find smoothing skincare from CeraVe and Palmer’s, trending makeup from Maybelline, E.l.f., and NYX, plus nourishing haircare from Mielle Organics and OGX. Regardless of what you’re eyeing, act fast — these products are adored for a reason and they’ll likely sell out quickly considering their price tags.   

Best Shopper-Loved Amazon Beauty Products 

• Maybelline Instant Age Rewind Dark Circle Eraser, $9 (Originally $11)
• Mielle Organics Rosemary Mint Scalp and Hair Strengthening Oil, $9 (Originally $10)     
• E.l.f. Power Grip Primer, $9 (Originally $10)  
• NYX Jumbo Eye Pencil, $6 
• OGX Renewing Argan Oil of Morocco Healing Hair Spray, $8 (Originally $11)    
• Essence Lash Princess Curl and Volume Mascara, $3 (Originally $5)   
• Wet n Wild Mega Clear Brow and Lash Gel, $2 (Originally $3)    
• Palmer’s Cocoa Butter Firming Body Lotion, $8
• CeraVe Makeup Removing Cleansing Balm, $9 (Originally $11)  
• E.l.f. Holy Hydration Eye Cream, $10 

Palmer’s Cocoa Butter Firming Body Lotion

Winter weather has left my skin desperately thirsty, and Palmer’s Cocoa Butter Cream is my newfound solution. It’s formulated with superstar ingredients including cocoa and shea butter to intensely heal and moisturize, collagen to firm and plump, and vitamin E to soothe and hydrate your complexion. As a result, the body lotion softens and tones your skin, leaving it visibly smoother. Not sold yet? Take it from a 65-year-old shopper who was “shocked at the improvement” in their skin, adding that it “looks as good as it did 20 years ago” thanks to the $8 product. 

Maybelline Instant Age Rewind Dark Circle Eraser

Speaking of products that deliver a youthful glow, the now-$9 Maybelline Instant Age Rewind Concealer brightens stubborn dark circles. As Amazon’s number one best-selling concealer, the makeup bag must-have is clearly loved by customers. They’re not the only fans of the formula; I swear by this pick when it comes to erasing my always-there eye bags. It delivers a full-coverage look with a lightweight, barely there feel, plus it moisturizes the crease-prone eye area for up to 12 hours at a time. A mature shopper with dark circles even deemed it an “under-eye miracle worker.” 

Mielle Organics Rosemary Mint Scalp and Hair Strengthening Oil

Another cart-worthy best-seller, the Mielle Organics Rosemary Mint Scalp and Hair Strengthening Oil is now on sale for $9. It’s Amazon’s number one hair treatment oil, and more than 100,000 people have purchased it in the past month alone, per the retailer. The product’s loyal following is all thanks to its impressive results: It soothes dryness, smoothes split ends, and deeply conditions your locks since it’s made with hero ingredient rosemary oil. One reviewer described the product as “magic,” adding that it aided in growth and has made their hair look and feel “thicker” and “healthier.”   

Run to Amazon to snag the beauty products shoppers love most while they’re still available for as little as $2. 

E.l.f. Holy Hydration Eye Cream

OGX Renewing Argan Oil of Morocco Healing Hair Spray

Wet n Wild Mega Clear Brow and Lash Gel

CeraVe Makeup Removing Cleansing Balm