House of Ahmed’s new collection Elaf Al Dubai launched at Sheraton

On 23 February, 2024, under the shimmering lights of Sheraton Dhaka at Banani, House of Ahmed, founded by the husband-and-wife duo of Ahmed Tuhin Reza and Tanzila Elma, launched its latest apparel collection Elaf Al Dubai, which promises to redefine modest fashion with its unique blend of elegance and tradition.

The collection was showcased through a runaway fashion show where popular faces such as Jannatul Ferdous Peya, Tangia Zaman Methila, and Shirin Akter Shela graced the stage wearing attires from Elaf Al Dubai — from kaftans and abayas to shirts and sherwanis — each garment both for men and women narrated its own story of sophistication and cultural pride.