7 trends that will transform your beauty routine

From the introduction of multi-purpose products and “complicated” treatments you can now do at home, to how goods are marketed these days, the beauty industry is a sphere that constantly thrives on innovation. 

It is also one that is growing massively. In Singapore, the beauty and personal care market is projected to generate a revenue of US$1,244 million ($1,639 million) this year. Within this industry, there has been a surge in demand for organic and sustainable products.

As with any major industry, it is ripe for disruption too. It’s not surprising to see that technology is playing a big part in the way we consume beauty products. The experts we spoke to are excited about these changes – and you should be too.

Here’s a rundown of seven beauty trends we’ll see in the coming years.